NielsenIQ

Do you know the new wellness shopper? We, at NielsenIQ, do – the channels they shop and down to the store level, multigenerational, multicultural, income and its impact on the success of your business.

As consumers values, needs and demands evolve, how you measure your performance as well as your competitors needs to evolve. If you don't, you'll lose.

You need NielsenIQ's best-in-class market measurement data married with the richest product categories data available (like “gluten-free”) to understand where growth is coming from. 

NielsenIQ is invested in helping emerging and scaling brands grow. We're the trusted experts in measuring the total wellness market. We have full coverage and simple solutions. That's right - see the brands you're up against at Whole Foods Market, Good Food Holdings, Amazon and 1000+ other markets at one low cost.

We measure more than 90 attributes across all categories in sustainability alone. NielsenIQ has operations in nearly 100 markets, covering more than 90% of the world’s population. For more information, visit www.nielseniq.com.