Natural Products Business School: How to Have the Best Expo East Ever!

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Natural Products Business School is here to spark your brand’s success through inspiration, education and collaboration. Content programming and on-site networking opportunities support your emerging brand in finding the resources and information needed to fuel growth and scale impact.

On September 7, join us for a special Virtual Business School focused on how to optimize your time at Expo East--and find greater success throughout 2022. From advice on getting noticed by buyers to new wisdom about business best practices and economic turbulence, we have the latest information to help your company thrive in Philly (and beyond!)

Agenda

11:00 - 11:30am ET Expo East Buyers Tell All

What's the secret to having a game-changing tradeshow? Expo East retailers share what it takes to get noticed, have fruitful meetings and set your brand up for ultimate retail success.

  • Robin Brett, Kimberton Whole Foods
  • Jasmin Rosil, The Turnip Truck
  • Jessica Rubino, New Hope Network
  • Edgar Vargas, Vilore Foods

11:30 - 11:45am ET Meet the Buyers

Connect directly with Expo East buyers in breakout rooms.

  • Kimberton Whole Foods
  • The Turnip Truck
  • Vilore Foods

11:45 - 11:50am ET Sponsored: Managing Your Trade Spend

Hear from Business School Premier Sponsor Adesso Solutions about why trade spend management is key to a smart business strategy.

  • Nancy Coulter-Parker, New Hope Network
  • Fred Schroeder, Adesso Solutions

11:50 - 12:25pm ET Why to Embrace a New Way of Doing Business

Whether you're an Expo East first timer or seasoned veteran, this session will challenge you to think differently about the tradeshow experience. From finding the right partnerships and applying creative fundraising methods to advocating for a more equitable natural products marketplace, this session will provide inspiration and tactics to support your business goals, while creating a more diverse and inclusive industry.

  • Karen Farrell, Presence Marketing
  • MaryAnne Howland, Ibis Communications | Global Diversity Leadership Exchange
  • Colleen Kavanagh, Zego
  • David Levine, American Sustainable Business Network

12:25 - 1:00pm ET What This Economy Means for Your H2 Business Plans

Companies of all sizes will benefit from this 2022 economic forecast and what it means for your business. Utilize key market insights to craft a smart events strategy and build a recession-proof brand that stays true to its mission and delivers financial results in the second half of the year.

  • Cynthia Billops, OSC | J.E.D.I. Collaborative
  • Mike Dovbish, Nutrition Capital Network
  • Stephen Gaither, 1o8
  • Will Grubb, Nutrition Capital Network
  • Ben Mand, Harmless Harvest
  • Daniel Scharff, Startup CPG | Machu Picchu Energy
  • Heather Terry, GoodSam Foods

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Growing your brand. Finding your path. Changing the world. It all starts with Natural Products Business School.