NielsenIQ + GfK Combine


Combination brings together two complementary global leaders serving retailers and brands to provide extensive retail and consumer information through a total store read and state-of-the-art technology. Creates a leading provider of retail and consumer measurement data with strengthened omnichannel measurement capabilities. Combined company will have an unmatched global footprint and industry coverage, creating a strong platform to deliver innovative client solutions and opening new opportunities for growth. Advent International (“Advent”) will be the majority shareholder in the combined company, while Nuremberg Institute for Market Decisions (“NIM”) and KKR will remain invested as significant shareholders in the combined company. Click the link below to read the full press release!