NielsenIQ set to create the largest Omnishopper panel in the U.S.

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Chicago, IL – April 19, 2022 – Today, NielsenIQ announced plans to expand its Omnishopper panel in the U.S. through their strategic agreement with Fetch Rewards, the largest mobile consumer rewards app in the U.S. with 13 million monthly active users. By scaling the sample size of their existing Omnishopper panel, which provides the broadest overview of consumer behavior today, NielsenIQ will become the first in the industry to unlock unique use cases by providing deep granularity across thousands of retailers not available through small scale panels... Click the link to learn more.