PharmaCare US Ushers in Next Chapter with New Senior Leadership


DATELINE — PharmaCare US, premier maker of Sambucol Black Elderberry Advanced Immune products, announces the appointment of Javier Aste as new President of The Americas, and Jeff Dotzler as new Vice President of Sales for North America. Art Rowe-Cerveny, founding member of the company’s US division, will now lead as the Executive Vice President of Marketing for The Americas. PharmaCare US is looking forward to the next chapter of leadership and welcoming in two top executives with diverse backgrounds in the Consumer Packaged Goods industry. Javier Aste brings a wealth of experience from his senior roles around the globe, most recently with Coty and Procter & Gamble. He prides himself on being a results-oriented senior leader, with a core focus on growing market share, sales, and profit. He will be ushering in the next chapter of growth and innovation at PharmaCare US. “Retailers and consumers are pushing for purposeful innovation. Our core brand, Sambucol, is primed for its next phase of growth. Product innovation will be central to our next chapter,” says Javier. Javier succeeds former PharmaCare US President Brad Olsen, who served as the Americas leader from 2013 before his retirement in April 2022. Jeff Dotzler joined the PharmaCare team on May 1, 2022, bringing his years of leadership experience from IRI, Crossmark, and most recently Coty’s Beauty Division. Jeff will finesse and bolster the PharmaCare go-to-market strategy to deliver new competitive advantages for the company. “PharmaCare is at an exciting stage in its history. I’m eager to create new sales opportunities to boost the company’s already impressive growth trajectory,” says Jeff. About PharmaCare US PharmaCare US is a subsidiary of PharmaCare Australia. Since our beginning in 2009, our focus has been on supporting the health and wellbeing of our communities. We develop targeted products that are grounded in science and traditional wisdoms to help improve our consumers’ quality of life. Our b
Sambucol Black Elderberry4004Sambucol started with one scientist’s mission, and we’ve been focused on nothing but elderberry ever since. We’ve been perfecting our Sambucol formula over dozens of years so we can make the best products for you and your family.We are the Original Elderberry Brand. Elderberry is our passion and your health is our mission. With so many great-tasting elderberry products to choose from, we’ve got you, your family, and your immune systems supported.*Our story starts in the fields of Europe, where elder trees grow wild. Decades ago, a budding scientist set out to find the secret to the elderberry’s incredible health benefits and discovered a powerful extract that would one day become Sambucol.Sambucol is where nature and science meet. It is the product of years of study and centuries-old folk traditions. Sambucol taps into the natural benefits of black elderberries—one of nature’s most incredible superfruits—and harnesses those powers for overall wellness.Since our beginning, we have been on the same mission: to make powerful products inspired by nature and formulated for your health.Sambucol starts with premium berries, but it doesn’t end there. Our entire cultivation process helps to ensure you get the best product.We source our black elderberries from farms that have been growing them for generations. The berries are then harvested by hand at peak ripeness over a short harvest period.We then use our proprietary extraction process to press the juice from the berries. This unique process helps to maintain freshness and potency, making Sambucol syrups closest to the whole fruit. Our syrups even meet the standards of strict European Fruit Juice Laws!