GoodPop

GoodPop started in 2009 as a project by then UT Advertising student Daniel Goetz at Austin farmers markets and local events. Inspired by the use of fresh, local fruit used in frozen paletas he fell in love with on his travels throughout Mexico, GoodPops come in unique flavor combinations such as Watermelon Agave, Hibiscus Mint and are made from only local, non- GMO, organic and fair trade ingredients. Since those humble beginnings, GoodPop has grown under Daniel’s leadership into one of the fastest growing natural frozen novelty brands in the country, carried in over 750 grocery stores and distributed in 40+ states nationwide. In addition, GoodPop is a values-oriented business and has maintained a social mission of “Doing Good” in the Austin community often seen partnering with local non-profits.