Venus Wafers Launches Vibrant Brand Refresh for Mariner Crackers

Hingham, MA, December 22, 2022 – Venus Wafers has announced a brand refresh for Mariner Biscuit Company, a longstanding member of their family of brands. Known for their all-natural crackers and flatbreads, the Mariner brand’s new packaging features a refreshed color palette, crisp photography, and a refined design with an emphasis on the company’s 90+ year history. “Mariner has long been a celebrated part of our family of brands, and we’re pleased to have been able to modernize the brand while remaining true to our humble Boston shore beginnings,” says James Anderko, Vice President of Sales. “Old family photos are sprinkled in to tell the story of our 90-plus-year history, and of course the crackers remain unchanged. We’re still making the same healthy, delicious crackers that our customers have enjoyed for generations.” The fresh new look of the packaging includes subtle nautical patterns, giving a nod to the brand’s New England heritage, and new photography that highlights the natural ingredients Mariner is known for –non-GMO, organic, vegan, and kosher. The Mariner brand refresh is part of a company-wide initiative to evolve the packaging of all Venus Wafers products across the board. “We are committed to staying relevant and connected with the modern shopper, without sacrificing the quality snacks we’re known for,” says Anderko. About Venus Wafers Since 1931, family-owned, Venus Wafers has pioneered healthful crackers and flatbreads to meet the changing tastes of convenience-driven consumers. From their founder’s first product more than 91 years ago, a 100% whole wheat wafer bread, through their authentic Lavasch, Water and Stoned Wheat crackers, and Organic Flatbreads, Venus has always strived to bake with the finest ingredients into a variety of shapes and sizes that are packaged in an appealing fashion. www.venuswafers.com