Kyocera Introduces Plastic-Free Retail Packaging for Ceramic Knives & Kitchenware

Kyocera Introduces Plastic-Free Retail Packaging for Ceramic Knives & Kitchenware

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Kyocera Introduces Plastic-Free Retail Packaging for Ceramic Knives & Kitchenware
Kyocera Introduces Plastic-Free Retail Packaging for Ceramic Knives & Kitchenware
Kyocera Introduces Plastic-Free Retail Packaging for Ceramic Knives & Kitchenware
Kyocera Introduces Plastic-Free Retail Packaging for Ceramic Knives & Kitchenware
Kyocera Introduces Plastic-Free Retail Packaging for Ceramic Knives & Kitchenware
Kyocera Introduces Plastic-Free Retail Packaging for Ceramic Knives & Kitchenware

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Kyocera, a leader in ceramic cutlery since 1984, will introduce 100% plastic-free packaging for its line of ceramic knives and kitchen tools during the U.S. Natural Products Expo West (Booth 3425, Hall D). The new packaging is part of Kyocera’s global sustainability commitment and will reduce the company’s total plastics use by more than 20 tons per year — a CO2 reduction impact equal to more than 570,000 trees — from packaging ceramic knives and kitchen products alone.* Globally, Kyocera has formulated a long-term plastic recycling and elimination strategy in line with the Osaka G20 recommendations, aiming to eliminate new plastic pollution in the marine environment by 2050. Emphasizing Both Sustainability and Safety When redesigning the packaging to eliminate plastic, sustainability and safety were key priorities. This required a complete package redevelopment to ensure that the ultra-sharp ceramic knives would remain secured safely in place by the new paper and cardboard materials. The new interior cardboard inlay holds the knives securely in place, protects the blades in transit, and can be repurposed to store the knife after purchase. The colorful new packaging emphasizes whole-foods cooking and the key benefits of using ceramic knives for easy meal preparation — with icons highlighting hand-sharpened blades, dishwasher safe, lightweight and extremely sharp. Available in English, Spanish, French and German, the new packaging will roll out in retail channels selling Kyocera’s ceramic knives first in the Americas, Europe, Asia and Oceania beginning in late spring 2023. Kyocera’s mandoline slicers, peelers and graters will begin adopting the new plastic-free packaging in late summer. Environmental preservation has been a core tenet at Kyocera for decades, and we try to pursue sustainability in ways that don’t impose new challenges on the consumer. *Based on Kyocera’s research (Jan. 2023)
Kyocera International, Inc.3425Kyocera was founded in 1959 in Kyoto, Japan as a small suburban workshop and is a highly diversified global enterprise with over 83,000 employees today. Developing innovative ceramic tools for the home has been important to Kyocera since the division’s inception in 1984. The Company’s drive to make high-quality products for the betterment of society reflects the philosophy of its founder, Dr. Kazuo Inamori, and his lifelong belief that “people have no higher calling than to strive for the greater good of humankind and society.” In 2020, The Wall Street Journal named Kyocera as one of the “100 Most Sustainably Managed Companies in the World.” Additionally, Kyocera was included in “The A-List 2020” by the international non-profit CDP for Combatting Climate Change. All of Kyocera’s ceramic blades are manufactured in a Sendai, Japan factory that uses solar power to offset energy consumption and reduce carbon emissions. Kyocera’s commitment to innovation has resulted in more than 24,000 active patents and pending applications worldwide that include more than 2,000 active patents and pending applications in energy-related technologies such as high-quality solar, power storage, fuel cells, new AI-powered technology solutions for Virtual Power Plants, and efficient renewable energy management. New in 2023, Kyocera will introduce globally, a fresh new, colorful no-plastic retail package that emphasizes whole-food cooking and the key benefits of using ceramic knives for easy meal preparation. The interior cardboard inlay protects the blades in transit and can be used to store the knife after purchase which is a way to repurpose the insert.

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