CPG Food Brand Wella Acquires Thunderbird

CPG Food Brand Wella Acquires Thunderbird

Press Releases
CPG Food Brand Wella Acquires Thunderbird
CPG Food Brand Wella Acquires Thunderbird
CPG Food Brand Wella Acquires Thunderbird

Information

Wella, a CPG manufacturer of better-for-you foods, announced today that they acquired the well-known nutrition bar company, Thunderbird. Read the press release here: https://drive.google.com/file/d/14fJV_5Wahzt-qV5P8RuTg3QW6s3NN9Dx/view?usp=sharing
Wella5361Wella Everyday foods people love made with delicious, clean ingredients. Our Story It all began with two children raised at the apron tails of southern cooks. From an early age, both Deborah and Glenn found deep passions for food, flavor and the pure magic that happens around community breaking bread. Decades later, their passions trickled down to their own children and led to the family building Wella, in Texas, together. Feeling called to make everything in-house and lift up local talent, they established their own facility in Lockhart and continue to source and hire from the great state of Texas. From Lauren in the test kitchen and Andrew leading production to Anna’s photography – there’s nostalgia and family in every bite. Today, Wella continues to innovate organic, delicious alternatives of the everyday favorite foods you love. Welcome to the family. Now come join us at the Wella table! Our Products Grain-Free Cereal, Nut Butter Bars, Collagen Bars, Superfood Bars, Nutrition Bars and Cookie Bites More About Us Based in Lockhart, Texas Women & minority led We work with multiple, local Texas suppliers when we can (e.g. Ruta Maya) Vertically integrated Manufactured, packaged and shipped all in house 20+ years of food manufacturing Certified SQF II facility On-staff R&D and food safety team Current distribution with KEHE & UNFI Represented by Presence Marketing Constantly innovating with small batch capabilities Willing to create exclusives with retail partners Open for visits – come see us!

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