Mela Water to Debut at Natural Products Expo West - BEVNET

Mela Water, a line of bold, crisp and naturally sweet watermelon water, is set to make a splashy debut at Natural Products Expo West in its backyard of Southern California, March 8-10th. The Mela Water team will be hydrating showgoers in North Hall Level 100: Hot Products, Booth #N1107. The brand’s core offerings, Original Watermelon, Passionfruit, Pineapple and Ginger, are all electrolyte- and antioxidant-packed, plant-based, gluten-free and Non-GMO Project Verified. Mela Water’s Expo West debut comes as Mela signs on with UNFI and Rainforest Distribution to increase its footprint across the U.S., tapping into the powerhouse distributors’ 30,000- and 3,000-strong retail networks, respectively. Through these partnerships, the brand will bring its ultra-hydrating core-to-can watermelon water to Tennessee, Illinois, Colorado, New York and other East Coast markets, joining existing core markets in Southern California, Texas, Washington, Arizona and San Francisco — just in time for the warmer months. “This is the year Mela takes the industry by storm, from the halls of Expo West to retail shelves across the country,” said Dominic Purpura, CEO and founder of Mela Water. “From a distribution standpoint, we’re working with the best in the business, and looking forward to bringing the hydrating benefits of Mela Water to consumers from coast to coast, and everywhere in between.” The latest from the brand builds on the momentum of last year’s banner growth — which culminated in Purpura competing at BevNet Live’s New Beverage Showdown, where Mela Water was one of the six finalists chosen from hundreds of submissions across the beverage industry. *Click Link to continue to article.