Farmer Focus Debuts Butcher-Style Organic Ground Chicken

Farmer Focus, the only 100% USDA organic and Humane CertifiedⓇ chicken company with a mission to promote and protect generational family farms, announced the launch of their new Organic Ground Chicken. Available in select grocery retailers now, Farmer Focus Organic Ground Chicken maintains moisture and holds flavors perfectly in a pan, grill, or oven, so even the most novice of cooks can create dishes that elevate everyday to restaurant quality. "Our new Organic Ground Chicken builds on the award-winning success of our recent new products," said Kathryn Tuttle, Chief Commercial Officer at Farmer Focus. “As more people continue to shift to cooking at home, 87% of consumers are buying more or the same amount of fresh chicken today versus six months ago due to its inherent health benefits, versatility, and economic value.* As demand for organic poultry products expands, Farmer Focus Organic Ground Chicken offers retailers a premium option to drive incremental growth while offering consumers a culinary experience that will quickly become a weeknight kitchen staple." To create the Farmer Focus Organic Ground Chicken, Sean McLendon, Farmer Focus Vice President of Research and Development and a James Beard nominated chef, started with premium cuts of leg meat ground in a coarse artisanal style. The result is a dark meat blend that delivers a hearty mouthfeel and a distinctive eating experience full of flavor and moisture. With a suggested retail price of $6.99 per pound, this offering is available in Harris Teeter locations, with an anticipated expansion to additional retailers later this spring.