Farmer Focus Expands its Award-Winning Pre-Seasoned, Organic Chicken Line with Three New Flavors

Today, Farmer Focus, the only 100% USDA organic and Humane Certified® chicken company with a mission to promote and protect generational family farms, announced the expansion of its pre-seasoned chicken line to include three new SKUs: Honey Jalapeño Chicken Party Wings; Black Garlic and Ginger Boneless Skinless Chicken Thighs; and Caribbean Jerk Seasoned ​​Boneless Skinless Chicken Breast. Just in time for the Big Game, these new flavors join Farmer Focus's existing award-winning pre-seasoned gluten-free line, which contains low to no sugar, and offers globally inspired flavors developed for home cooks' discerning tastes and demands. Additionally, the Farmer Focus pre-seasoned line, launched in stores in March 2022, won the Progressive Grocer 2022 Editor's Pick Awards. "Building on the success of the original Farmer Focus pre-seasoned organic chicken line, our three new flavor profiles provide retailers more variety to offer consumers who are seeking inflation-friendly, restaurant-quality meal options that are easy to make at home," said Kathryn Tuttle, Chief Commercial Officer at Farmer Focus. "The expansion of the Farmer Focus pre-seasoned chicken line helps retail partners drive incrementality while addressing this shift in consumer preferences." Research shows that consumers are spending more time cooking at home but less time actually cooking. In fact, 94% of consumers plan to maintain or increase the number of meals they eat at home over the next year. Yet, 80% of consumers prioritize quick, easy-to-prep, and easy-to-cook meal solutions. As more people continue to shift to cooking at home, 87% of consumers are buying more or the same amount of fresh chicken, largely because of its inherent health benefits, versatility, and economic value.*