New U.S. research from ofi shows taste/texture, accessibility, and affordability as barriers to adoption of plant-based products

Recent U.S. findings reported by ofi, a global leader in naturally good food and beverage ingredients, show consumer interest in plant-based products continues to rise, with meat eaters, milk drinkers and vegetarians alike increasingly open to plant-based offerings. The research, launched at Expo West, found that regardless of their dietary pattern, 82% of consumers surveyed report using plant-based products at least once a month. Interest continues to grow: 55% of consumers increased their intake of plant-based products over the last two years, while 63% expect to use more in the next two years. Read more.