How to Use Data-Backed Claims to Communicate Sustainability & Avoid Greenwashing: A Case Study from Across the Food Value Chain

Sustainability-marketed products are quickly outpacing conventionally-marketed products, but recent research notes that 40% of online sustainability marketing claims could be misleading. In this panel we discuss how players across the food system can make precedent-setting sustainability claims with integrity in an environment of heightened regulatory and consumer scrutiny. HowGood will facilitate a conversation that reveals how to measure the impact of your products, communicate your impact effectively, and make bold sustainability claims responsibly.