Zoup! Good, Really Good

Founded by a 20+ year soup and spice industry veteran, Zoup! got its start opening soup-focused, fast-casual restaurants and was encouraged by its customers to create a broth that was good enough to drink. Zoup! leveraged its restaurant industry experience to bring the first premium broth packaged in recyclable glass jars to the retail market and has continued to innovate with its launch of Culinary Concentrates™ and shelf-stable Soups. Featured on the Inc. 5000 list of the fastest growing private companies in America since 2019, Zoup! Good, Really Good® products are available in over 13,000 retail locations nationwide, plus online.