Zoup! Launches Super-Premium Culinary Concentrates™

Farmington Hills, MI – Zoup! is continuing to elevate the broth aisle with its introduction of Zoup! Good, Really Good® Culinary Concentrates™, a flavor-forward lineup of gourmet broth concentrates. Available in Chicken Bone Broth, Beef Bone Broth, and Savory No-Chicken Vegan Broth, the products possess unbeatable taste and are free of artificial flavors and ingredients, preservatives, inexpensive fillers, and added sugar. The first super-premium concentrates made with bone broth, the chicken base features the taste of simmered-all-day poultry that’s perfect for cooking up savory sauces and comforting soups, while the beef base is packed with slow-roasted richness that adds incredible depth to stews and casseroles. With layered savory notes, the vegan base brings umami goodness and added plant-based protein to pastas, grains and rice dishes. Each complex yet balanced recipe can also be mixed with water to easily create delicious sipping broths. In fact, one 8oz glass jar of concentrate makes up to 10 quarts of restaurant-quality broth, providing an economical and space-saving solution for home cooks. Zoup!’s Culinary Concentrates™, which are keto and paleo-friendly, tout higher protein and lower sodium than the leading conventional brand. They’re also low in calories, free of gluten and the eight major allergens, and contain no GMO’s, no trans fat, and no saturated fat. Shared Eric Ersher, Founder and CEO of Zoup! Specialty Products, “Zoup!’s new Culinary Concentrates are an upgrade to the single national brand and primed to meet the needs of today’s savvy shoppers seeking clean-label products that deliver memorable flavor. Whether used for creating sipping broth, seasoning meals, or making soup, consumers are sure to appreciate the products’ quality and versatility.” Zoup! Good, Really Good® Culinary Concentrates™ are now sold online through ZoupBroth.com and Amazon, plus available for retailers nationwide to carry for an SRP of $9.99 per 8oz glass jar.